AIGA Design Archives

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Design Category
Book design, 1974
Art directors
Karl Gerstner, Muriel Cooper
Collection
(1975) Fifty Books of the Year

Description

The book’s purpose is to explore the alphabet; that is, to illuminate connections between language and writing. The form is inherently compatible with the purpose and content, because the book was designed by the author.

Special features: One page in text is die-cut, and one embossed. Book is printed one side, and each pair of pages has a untrimmed fold at the front edge.

Credits
Design: Karl Gerstner
Production manager: Arthus Niggli
Author: Karl Gerstner
Translator: Dennis Q. Stephenson
Size: 5.75 x 5.75 inches
Pages: 180
Quantity printed: edition of 5,000
Price: $15.00
Typeface: Diatronic Univers, 9/10, with display in Diatronic Univers
Typesetter: Fotosatz AG, Switzerland
Printer/binder: R. Weber AG. Switerland
Printing method: sheet-fed offset
Paper: Hochweiss Offset (Ziegler Papier), 65 lb., White
Binding materials: bound in Linson Milskin Black in binder’s board
Binding method: Perfect bound, square back
Endpapers: Yewells Cover Grey
Publisher: The MIT Press (Cambridge, Massachusetts)