AIGA Design Archives

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Design Category
Book design, 2000
Art director
Sara Schneider
Collection
(2001) 50 Books/50 Covers of 2000

Description

The main challenge with El Capitán was to create a vertical experience without the advantage of four-color images that would have enhanced the grandness of the mountain. The solution was found through the simple pacing of the images as single-page and two-page spreads in an attempt to describe the scale of all that surrounded the climbers. The detailing of the first two lines of text at the beginning of each chapter also serves to suggest the jagged terrain that the climbers would encounter. The photograph on the cover was selected because it basically tells El Capitán’s emotional story, and the placement of the type on the cover below the climber implies that the climber is moving up. I am happy with the simplicity of the design as it allows the text and the images to create the drama for the reader. The design does not compete with the storytelling.

Credits
Designer: Meryl Pollen
Photographers: Ed Cooper, Tom Frost, Greg Epperson, Corey Rich, Eric Perlman
Production coordinator: Steve Kim
Trim size: 7 1/2 x 9 3/4
Pages: 144
Quantity printed: 10,000
Compositor: Meryl Pollen
Typefaces: Franklin Gothic, Bembo
Printer/binder: Dai Nippon Printing Co.
Paper: 157 gsm matte-coated paper
Binding method: Smythe-sewn, case-bound, square back
Author: Daniel Duane
Publisher: Chronicle Books