AIGA Design Archives

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Design Category
Book design, 1973
Art director
Sheldon Cotler
Collection
(1974) Fifty Books of the Year

Description

This book is one in a series of 25 books which show North American Wilderness areas in pictures and text. The first 16 pages provide a photographic look at the area before text matter is introduced. Original design was for a larger size book, which would have suited subject matter better. However, the series is sold primarily by mail order, and increased postal rates necessitated smaller format.

Special features: Front cover offset in 4 colors on sheet laminated stock. Spine stamped with dull white foil.

Credits
Designer: Charles Mikolaycak
Picture editor: Mary Y. Steinbauer
Authors: Bryce S. Walker, the editors of Time-Life Books
Size: 8.75 x 10 inches
Pages: 184
Quantity printed: edition of over, 100,000
Price: $5.95
Typeface: Linotype Melior, 10/13, with display in Linotype Dominante Roman and Bold
Typesetter: Howard O. Bullard, Inc.
Color separators: Graphic Color Plate, Offset Separations Corporation
Printer/binder: W.A. Kreuger Company
Printing method: web offset
Paper: Wilderness Web Dull (Oxford), 60 lb., White
Binding materials: bound in pre-printed Warren Cameo Dull (sides) and Holliston Zeppelin Black (spine) on 88 pt. pasted board
Binding method: Adhesive bound, square back
Endpapers: Front endpaper printed in 4 colors on Wilderness Web. Back endpaper in Curtis Tweedeweave Gray.
Endpaper supplies: Bulkley Dunton Linda Lathrop, Inc.
Publisher: Time-Life Books (New York, New York)