AIGA Design Archives

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Design Category
Book design, 1973
Art director
Eleanor Ehrhardt
Collection
(1974) Fifty Books of the Year

Description

The pages of this book actually grow as the characters of this Mother Goose rhyme crowd into Jack’s house. The first page is very tiny, but each succeeding page is larger than the one before until the full cast appears on the biggest. The type grows in size, too. And on every page, the illustration fits into a panoramic background formed by the larger ones behind it.

Credits
Designer/illustrator: Seymour Chwast
Editor: Eleanor Ehrhardt
Size: 9.5 x 9.25 inches
Pages: 22
Quantity printed: edition of 35,000
Price: $1.95
Typeface: Century Expanded (film), various sizes and leadings, with display in Egizio (film)
Typesetters: Lubalin, Burns & Company, Inc., Artintype Metro, Inc.
Printer/binder: Carvajal & Cia, S.A., Columbia
Printing method: sheet-fed offset
Paper: Foldkote (Federal) CIS, White, 8 pt.
Binding materials: bound in pre-printed coated stock on pasted board
Binding method: Novelty binding, square back
Publisher: Random House, Inc. (New York, New York)