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Design Category
Book design, 1973
Art director/designer
Fritz Gottschalk
Collection
(1974) Fifty Books of the Year
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Canada’s Indian artist is faced with a decision: should he accept his own culture, or assimilate into Western culture? The book examines the forces, past and present, which affect the artist today and will also profoundly affect his future.
The book, produced to inform the general public, was heavily subsidized by the Federal Government to keep the selling price down. Overall budget was approximately $40,000. It’s first edition (9,000 in English; 3,000 in French) was very quickly sold out.