AIGA Design Archives

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Design Category
Book design, 1973
Art director
Muriel Cooper
Collection
(1974) Fifty Books of the Year

Description

This is a statement in support of art for social use: the interaction of art and architecture, the city, and the open landscape. Typewriter composition reduced costs and increased page layout flexibility. At the dummy stage, author produced drawings to improve rhythm of type to image. Unit cost was very high because of color palates and low print quality.

Credits
Designers: Otto Piene, Muriel Cooper, Sylvia Steiner, the MIT Press Media Dept.
Illustrator: Otto Piene
Author: Otto Piene
Size: 7 x 10 inches
Pages: 256
Quantity printed: edition of 5,000
Price: $9.95
Typeface: Adler typewriter face, photographically enlarged, with display handlettered by the author
Printer: Rapoport Printing Coporation
Printing method: sheet-fed offset, Stonetone process
Paper: Lustro Offset Enamel Dull (Warren), 80 lb., White
Paper supplies: Carter Rice Storrs & Bement, Inc.
Binder: Sendor Bindery, Inc.
Binding materials: softbound in preprinted Carolina Blanks CIS (Federal)
Binding methods: Smyth sewn, The MIT Press (Cambridge, Massachusetts)
Publisher: The MIT Press (Cambridge, Massachusetts)