AIGA Design Archives

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Design Category
Book design, 1973
Art directors
Cameron Poulter, Joseph Alderfer
Collection
(1974) Fifty Books of the Year

Description

This is the first study of traditional Islamic architecture of Persia from the point of view of the central doctrine of “unity in multiplicity”. The author’s show how space, shape, surface, color, and matter are integrated to express the concept of unity. The design of the book is based on “the magic square”, a nine=square grid symbolic in Islamic tradition. Colors used are also symbolic: White=light’ Black=the absence of light; Sandlewood—earth, neutrality, the floor of the architect.

Credits
Designer: Joseph Alderfer
Illustrator: Nader Ardalan
Photographer: Nader Ardalan
Authors: Nader Ardalan, Laleh Bakitar
Size: 12 x 12 inches
Pages: 172
Quantity printed: edition of 2,500
Price: $17.50
Typeface: Monotype Univers Light 685, 10/12, with display in Monotype Univers Light 685
Typesetter: William Clowes & Sons, Ltd.
Printer: Photopress, Inc.
Printing method: offset
Paper: Patina II (Warren), 60 lb., White
Paper supplies: Hobert McIntosh Paper Company
Binder: Rand McNally & Company
Binding method: bound in pre-printed Kivar I (Scott) on 80 pt. binder’s board
Quantity printed: Smyth sewn, square back
Endpapers: Multicolor (Process Materials) Cafe
Publisher: The University of Chicago Press (Chicago, Illinois)