AIGA Design Archives: Contemporary Economics

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Design Category

Book design, 1971

Art director/designer

Malcolm Grear Designers, Inc.

Collection

(1972) Fifty Books of the Year

Description

This is a beginning economics college textbook, designed to appeal to both instructor and student. Photo essays are used to illustrate current economic problems, as are random one-page essays written by Roger Beardwood.

Credits

Illustrations: Graphic Presentations, Inc.
Author: Milton H. Spencer
Size: 8.75 x 9.25 inches
Pages: 752
Quantity printed: edition of 6,000
Price: $10.50
Typeface: Linofilm Palatino, 10/12 with display in Linofilm Palatino
Typesetter: Book Graphics, Inc.
Printers: W.A. Krueger Company , Auto Screen Print, Inc. (Hard cover silk screened )
Printing method: Web offset
Paper: Worth Opaque, 47 lb., Publishers’ White
Paper supplies: Milton Paper Company, Inc.
Binder: W.A. Krueger Company
Binding materials: bound in Arkwright-Interlaken AVP 590 Blue on .088 binder’s board
Binding method: Smythe-sewn and round backed
Publisher: Worth Publishes, Inc. (New York, New York)