AIGA Design Archives

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Design Category
Book design, 1971
Art director
Roy H. Brown
Collection
(1972) Fifty Books of the Year

Description

This revision of a standard text was totally redesigned to provide a lively, non-technical approach to introductory genetics for the non-science major.

Credits
Designer: Daniel Earl Thaxton
Illustrations: New England Illustrators, Inc., James Loates Illustrating
Picture editor: Barbara Yasney
Author: A.M. Winchester
Size: 8.25 x 9.25 inches
Pages: 608
Quantity printed: edition of 11,000
Price: $11.95
Typefaces: Linofilm Palatino, 10/13, with display in Linofilm Helvetica, Hard cover: in foundry and Linotype Helvetica
Typesetters: Book Graphics, Inc., Hard cover: Wrightson Typographers
Printer/binder: Rand McNally & Company
Printing method: Web offset
Jacket printer: The Lehigh Press
Printing method: web offset
Paper: Bergstrom Thos Cote, 50 lb., Natural White
Paper supplies: Carter Rice Storrs & Bement, Inc.
Binding materials: bound in Interlaken Cloth B Grade AVA Matte on .080 binder’s board
Binding method: Smythe-sewn, square-backed with headbands
Endpapers: Hobart-McIntosh Diana Pecan
Publisher: Houghton Mifflin Company, Boston (Boston, Massachusetts)