AIGA Design Archives

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Design Category
Book design, 1971
Art directors
Herb Lubalin, Etienne Delessert
Collection
(1972) Fifty Books of the Year

Description

This is a children’s story developed through close cooperation between the author/artist and a team of psychologists, under the direction of Professor Jean Piaget who tested each idea, each sentence and each picture for comprehension by five-and-six-year-olds. The story is about a mouse who comes out of his underground home and meets the sun, the moon, the stars—the whole outside world—for the first time.

Credits
Designer/illustrator: Etienne Delessert
Size: 8.5 x 11 inches
Pages: 32
Quantity printed: edition of 20,000
Price: $5.95
Typeface: Diatronic Berthold Grotesque Light, 18/18 with display in Photo Typositor Machine Bold
Typesetter: Lubalin, Burns & Company, Inc.
Printer: Offset Jean Genoud S.A., Lausanne
Printing method: Sheet-fed offset
Paper: dull coated white stock, 80 lb.
Binder: A. Horowitz & Son.
Binding materials: bound in Joanna Arrestox B Silver on .88 binder’s board
Binding method: Smythe-sewn and square–back
Endpapers: Lindenmeyer Multicolor Donegal
Publisher: Good Book, Inc., Doubleday & Company, Inc.