AIGA Design Archives

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Design Category
Book design, 1971
Art directors
Hermann Strohbach, James McGuire
Collection
(1972) Fifty Books of the Year

Description

This is written and designed as an easy-to-follow, non-sophisticated text for junior college writing courses.

Special features: The book has die-cut rounded corners.

Credits
Jacket designer: Robert Silverman
Illustrator: Dyhana Hollingsworth
Authors: Dick Friedrich, David Kuester
Size: 6.5 x 9 inches
Pages: 972
Quantity printed: edition of 7,500
Price: $3.95
Typefaces: Simoncini Permanent, 9/12, and Linotype Remington Typewriter, 10/12 and 10/10 , with display in Steeple Chase
Typesetters: Cherry Hill Composition Company, Inc., Photo-Lettering, Inc.
Printer/binder: Kingsport Press, Inc.
Printer: The Chaucer Press, Inc. (cover)
Printing methods: Offset, sheet-fed offset (cover)
Paper: Kennebac C. Printing, 60 lb., Canary
Paper supplies: Perkins-Goodwin Company
Binding materials: softbound in International Feedcoat, 10 pt., White
Binding method: Perfect bound
Publisher: Random House, Inc. (New York, New York)