AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Book design, 1971
Art director
Sheldon Cotler
Collection
(1972) Fifty Books of the Year

Description

These are three of a series that teach photography. Budget limits the average book in this series to 32 pages of color; to roto-gravure instead of sheet-fed, and to conventional binding rather than inverted case binding. Editorial considerations necessitate use of heads that are perhaps a bit too large and a bit too frequent. Module system for a series has worked well through the series.

Special features: Inserts of Strathmore Gandee Barcelona Gray used for chapter divisions. Cover and spine stamped in white foil.

Credits
Designers: Raymond Ripper, Sheldon Cotler, Herbert H. Quarmby, Raymond Ripper
Picture editors: Edward Brash, Carole Kismaric, Kaye Neil
Author: The Editors of Time-Life Books
Size: 10 x 10 inches
Pages: 230-234 pages
Quantity printed: edition of over 100,000 each
Price: $9.95 each
Typeface: Linotype Helvetica, 9/12 and 10/13, with display in foundry Helvetica
Typesetters: A-T Processes, The Composing Room, Inc.
Printers: R.R. Donnelley & Sons Company , Case-Hoyt Corporation
Printing methods: Rotogravure, Color illustrations: sheet-fed offset
Papers: Time Roto Book Gloss, 70 lb., Warren Cameo Gloss, 70 lb., White
Binder: R.R. Donnelley & Sons Company
Binding materials: bound in Kivar Silver (sides) and Holliston Zeppelin Black (spine) on .080 pasted board
Binding method: Perfect bound, square-backed with headbands
Endpapers: Strathmore Grandee Barcelona Gray
Endpaper supplies: Bulkley Dunton Linda Lathrop, Inc.
Publisher: Time-Life Books (New York, New York)