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Who’s Afraid?

Design Category
Book design, 1971
Art director
Harris Lewine
Collection
(1972) Fifty Books of the Year
Description

An intimate dictionary oh phobias, the book utilizes Seymour Chwast’s hair-on-end little man, in the same position throughout the book with various phobic juxtapositions, e.g. fear of animals, heights, dirt, death, etc. All illustrations except endpapers and jacket are part title illustrations which come before the individual letter of the alphabet.

Credits
Designer/illustrator: Seymour Chwast
Author: Barbara Fried
Size: 5.25 x 8 inches
Pages: 96
Quantity printed: edition of 4,000
Price: $5.95
Typeface: Linotype Times Roman, 11/13, with display in foundry Windsor
Typesetters: Brown Bros. Linotypers, Inc., Haber Typographers, Inc.
Printer: Vail-Ballou Press, Inc.
Printing method: Sheet-fed offset
Jacket printer: The Longacre Press, Inc.
Paper: McGraw-Hill Antique Offset, 60 lb.
Binder: Vail-Ballou Press, Inc.
Binding materials: bound in Holliston Sturdetan Black on .070 binder’s board
Binding method: Smythe-sewn, round and backed with headbands
Endpapers: Lindenmeyr Multicolor Ash Gray
Jacket: Curtis Colophon Text, 80 lb., White
Paper supplies: Canfield Paper Company
Embossing: Freedman Cut-Outs, Inc. (Jacket illustration)
Publisher: McGraw-Hill Book Company (New York, New York)