AIGA Design Archives

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Design Category
Book design, 1970
Art director
Robert R. Worth
Collection
(1971) Fifty Books of the Year

Description

The book was designed and produced as a comprehensive first-year college botany textbook. A two column format lent itself well to the lengthy manuscript.

Credits
Designer: Malcolm Grear Designers, Inc.
Illustrator: John Kyrk
Picture editor: Anne Feldman
Authors: Peter H. Raven, Helena Curtis
Size: 10.5 x 9 inches
Pages: 720
Quantity printed: edition of 20,000
Price: $11.95
Typeface: Linofilm Palatino, 10/13 with display in Linofilm Palatino
Typesetter: Book Graphics, Inc.
Printer: Halliday Lithograph Corporation
Printing method: Offset
Paper: Milton Paper Company’s Doecote, 48 lb., Cream White
Binder: Tapley-Rutter Company
Binding materials: bound in Joanna Buckram Natural Finish 39860 Dark Brown on .098 binder’s board
Endpapers: Strathmore Text Curry
Endpaper supplies: Lindenmeyr Paper Company
Publisher: Worth Publishers, Inc. (New York, New York)