AIGA Design Archives

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Color

Design Category
Book design, 1970
Art director
Sheldon Cotler
Collection
(1971) Fifty Books of the Year
Description

This volume is #4 of a series of 16 books that teach photography. This book deals with photographing in color, how color film works, processing color film, print making and experimental color. Budget limits the average book in this series to 32 pages of color; to rotogravure instead of sheetfed; and to conventional binding rather than inverted case binding. Editorial considerations necessitate use of heads that are perhaps a bit too large and a bit too frequent. Module system for series has worked well through nine books so far.

Special Features: Special inserts of Strathmore Grandee Barcelona Gray used for chapter divisions; white stamping on cover, spine and logo.

Credits
Designer: Raymond Ripper
Picture editors: Erik Amfitheatrof, Carole Kismaric
Author: The editors of Time-Life Books
Editor: Robert G. Mason
Size: 10 x 10 inches
Pages: 240
Quantity printed: edition of over 10,000
Price: $7.95
Typeface: Linotype Helvetica, 10/13, with display in Stempel Helvetica
Typesetters: A-T Processes, The Composing Room, Inc.
Color separators: Case-Hoyt Corporation , Colorline International, Inc.
Printer/binder: R.R. Donnelley & Sons Company
Printing methods: Gravure, Color illustrations: offset
Papers: Westvaco Velvo Roto Dull, 70 lb., White, Warren Cameo Gloss, 70 lb., White
Printer: Case-Hoyt Corporation
Binding materials: bound in Kivar Silver (sides) and Holliston Zeppelin Black (spine) on .088 oak board
Binding method: adhesive bound, square-backed
Endpapers: Strathmore Grandee Barcelona Gray
Endpaper supplies: Bulkley Dunton Linde Lathrop, Inc.
Publisher: Time-Life Books (New York, New York)