AIGA Design Archives

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Design Category
Book design, 1970
Art director
Hal Kearney
Collection
(1971) Fifty Books of the Year

Description

The purpose of the book is to excite interest and elicit emotional response by bringing into the classroom the colors and forms of the world outside. Advertisements, buttons, cartoons, photographs, paintings, graffiti, and song lyrics are carefully integrated with provocative written materials such as poems, stories and essays to provide an idea explosion in a mixed bag. To augment the novelty of the book’s contents a square format was chosen, paper covered boards were used, and the usual budget limitations applied to most textbooks were largely ignored, allowing widespread use of color as well as experiments in typography and layout.

Credits
Designer: John Reuter-Pacyna
Picture editor: Jennison Peet
Editor: Helene D. Hutchinson
Size: 8.5 x 8.5 inches
Pages: 336
Quantity printed: edition of 12,500
Price: $6.75
Typefaces: various Fototronic faces, with display in various film-set faces
Typesetters: Graphic Services, Inc., Frederic Ryder Company
Plate makers: Graphic Services, Inc. , Kieffer-Nolde
Printer/binder: Rand McNally & Company
Printing method: offset
Paper: Glatfelter Foresman Matte, 50 lb., White
Paper supplies: Nationwide Papers, Inc.
Binding materials: bound in preprinted Kimberly Texoprint, 115 lb., on .070 binder’s board
Binding method: Smythe-sewn, round-backed
Endpapers: 100 lb. Kraft paper supplied by the binder
Publisher: Scott, Foresman and Company (Glenview, Illinois)