AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Book design, 1970
Art director
Martin Stephen Moskof
Collection
(1971) Fifty Books of the Year

Description

The book is a scholarly pictorial study of the Victorian architecture of Saratoga Springs, with emphasis on preservation of landmarks—part of a series on architecture worth saving in New York State. Produced within a limited budget.

Designers’ Comments: The main design problem centered around trying to visually explain a text that was written in the technical jargon of the architecture historian. Secondly, most of the photos were shot in 35mm under relatively poor conditions.

Special Features: All text photos spot varnished.

Credits
Designers: Martin Stephen Moskof, Richard Helter
Photographer: Joe Alper
Picture editor: M.J. Gladstone
Authors: Stephen S. Prokopoff, Joan C. Siegfried
Size: 7 x 8 inches
Pages: 104
Quantity printed: edition of 2,500
Price: $3.00
Typeface: Linotype Helvetica Light, 9/12 with display in Stempel Helvetica
Typesetter: Crosby Typographers, Inc.
Plate maker: Graphi-Krome Corporation
Printers: Pembrooke Litho Corporation , Photogravure and Color Company (cover)
Printing methods: offset, sheetfed gravure (cover)
Paper: Mead Black & White Coated Text Dull, 80 lb., White
Binder: A. Horowitz & Son.
Binding methods: bound in mead Black & White Coated Cover Dull, 80 lb., White, paperback, Smythe-sewn, square-backed
Publisher: New York State Council on the Arts (New York, New York)