AIGA Design Archives

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Design Category
Book design, 1970
Art director/designer
Tom Suzuki
Collection
(1971) Fifty Books of the Year

Description

This is the consumer edition of a textbook prepared for an introductory college course. The book presents a clear and interesting eclectic view of psychology, and is designed to compete for the student’s interest and attention with other contemporary printed media. Psychology Today was conceived, executed and printed in 13 months in order to present as current information as possible in a dynamic field of study.

Credits
Author: 38 Contributing Consultants
Illustrators: Gerrie Blake, John Dawson, Marty Gunsaullus, Philip Kirkland, Millsap , Kinyon, Karl Nicholason, Pamela Morehouse
Photographers: Steve McCarroll, John Oldenkamp, Tom Suzuki
Size: 8.25 x 10.75 inches
Pages: 720
Quantity printed: edition of 25,000
Price: $24.95
Typeface: Linotype Fairfield, 10/13 with display in Stempel Helvetica Medium
Typesetter: American Book-Straford Press, Inc.
Printer/binder: Rand McNally & Company
Printing method: offset
Papers: Glatcotext Web, 50 lb., White, fold-out insert: Glatfelter Old Forge Offset Enamel Gloss
Paper supplies: Perkins & Squier Company
Binding materials: bound in Joanna Lynnene Pale Olive (sides) and Joanna Oxford Brown (spine), on .88 binder’s board
Binding method: Smythe-sewn, round-backed
Endpapers: Lindenmeyr Multicolor Ash Gray
Publisher: CRM Books (Del Mar, California)