AIGA Design Archives

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Design Category
Book design, 1970
Art director
Carlo De Lucia
Collection
(1971) Fifty Books of the Year

Description

This is a nonstructured reading and storytelling “book” which is designed to offer children maximum variety and flexibility of image grouping. The 52 illustrated cards can be arranged to make an endless number of word and picture stories.

Credits
Designers: Richard Hefter, Martin Stephen Moskof
Authors: Richard Hefter, Martin Stephen Moskof
Illustrator: Richard Hefter
Size: 5 x 7 inch cards; 54 boxed cards
Quantity printed: edition of 30,000
Price: $3.95
Typeface: Alphatype Century X and Claro
Typesetter: The Composing Room, Inc.
Printer/binder: Western Printing and Lithographing Company
Printing method: offset
Paper: Card, 12 pt. C25 Solid Bleached Board
Paper supplies: Marquette Paper Company
Binding materials: boxed in Solid Bleached Board, 20 pt., coated one side
Publisher: Golden Press (New York, New York)