AIGA Design Archives

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Design Category
Book design, 1969
Art director
Atha Tehon
Collection
(1970) Fifty Books of the Year

Description

Not merely an ABC, it is also a fascinating guessing game for parents and children together. Who can find the gorilla? Why does the fish have two feet? There’s a rhinoceros on the roof! How many W’s can you find? Brief text in the front of the book identifies the mushroom, moon, mermaid, sun, swan, snail, and all of Mr. Montresor’s other dazzling creations.

Credits
Designers: Beni Montresor, Atha Tehon
Illustrator: Beni Montresor
Author: Beni Montresor
Size: 11 x 9.25 inches
Pages: 40
Quantity printed: edition of 12,000
Price: $4.50
Typeface: Monotype Garamont 248, 18/30 with display in Monotype Garamont 248
Typesetter: Baxter & Spencer, Inc.
Printer: Rae Publishing Company, Inc.
Printing method: offset
Paper: Hammermill Decision Offset
Paper supplies: Lindenmeyr Paper Corporation
Binder: A. Horowitz & Son.
Binding materials: bound in G.S.B. No. 99 on .085 pasted board
Binding method: side-sewn, flat-backed
Publisher: Alfred A. Knopf, Inc. (New York, New York)