AIGA Design Archives

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Design Category
Book design, 1969
Art director
Muriel Cooper
Collection
(1970) Fifty Books of the Year

Description

This guide is for the man in the street, the ‘building watcher,’ an aid to experiencing architecture. The almost 200 photographs are concerned with the visual characteristics of various styles as they can be seen from the outside.

Credits
Designer: Gerald Cinamon
Author: Marcus Whiffen
Size: 5.5 x 7.5 inches
Pages: 328
Quantity printed: edition of 10,000
Price: $7.95
Typeface: Intertype Fototronic Zenith, 9/11 with display in Zenith
Typesetter: Graphic Services, Inc.
Printer: The Riverside Press, Inc.
Printing method: offset
Paper: Mohawk Ravenna Book
Paper supplies: Carter Rice Storrs & Bement, Inc.
Binder: The Riverside Press, Inc.
Binding materials: bound in Permalin B, Egret White, on 80 pt. binder’s board
Binding method: Smythe-sewn, round-backed
Endpapers: Permalin Antique Vermilion, Permalin Antique Wedgwood
Publisher: The MIT Press (Cambridge, Massachusetts)