AIGA Design Archives

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Design Category
Book design, 1969
Art director
David Esner
Collection
(1970) Fifty Books of the Year

Credits
Designer: Betty Binns
Illustrator: Russell Peterson
Author: Thomas D. Brock
Size: 8.25 x 9.25 inches
Pages: 752
Quantity printed: edition of 30,000
Price: $12.95
Typeface: Intertype Fototronic Galaxy, 10/12 with display in Fototronic Century Expanded Italic
Typesetter: Graphic Services, Inc.
Printers: Halliday Lithographic Corporation, The Lehigh Press (color illustrations)
Printing method: offset
Paper: P & S Glatco Smooth Offset
Paper supplies: Perkins & Squier Company
Binder: The Book Press
Binding materials: bound in Special Fabrics Saylbound and Bancroft Arrestox on 88 pt. binder’s board
Binding method: Smythe-sewn, rounded and backed
Endpapers: Hopper Offset, printed by The Lehigh Press
Publisher: Prentice-Hall, Inc. (Englewood-Cliffs, New Jersey)