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Design Category
Corporate communications design, 1999
Design firm
Bielenberg Design (San Francisco, California)
Collection
(2000) AIGA 365: 21
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The design brief called for a way to get 100 CEO’s—or “C-level equivalents” of the top Fortune 500 companies— to attend the Scient Summit Conference. We’ve noticed that people just can’t seem to throw away hardbound books, so we decided to masquerade an invitation as a book—The Complete Guide to eBusiness Innovation.