AIGA Design Archives: “Can’t We Make the Logo Bigger?”

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Design Category

Promotional design and advertising, 1957

Art director

Leslie Silvas

Collection

(1958) Fifty Advertisements of the Year

Credits

Designer: Stephen Farnell
Process: Letterpress
Typefaces: Franklin Gothic, Bodoni
Compositor: Advertising Agencies Composition, Inc. (New York, New York)
Engraver: Sterling Engraving Company (New York, New York)
Client: Calkins & Holden, Inc.