AIGA Design Archives: “Watermelons in mid-winter?”

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Design Category

Promotional design and advertising, 1957

Art director

Arnold Varga

Collection

(1958) Fifty Advertisements of the Year

Credits

Designer: Arnold Varga
Artist: Arnold Varga
Process: Letterpress
Typeface: Franklin Gothic Condensed
Compositor: Davis and Warde, Inc. (Pittsburgh, Pennsylvania)
Engraver: The Daily News Publishing Co. (McKeesport, Pennsylvania)
Client: Cox’s, Inc. (McKeesport, Pennsylvania)