AIGA Design Archives: “An estimated 45 million viewers…”

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Design Category

Promotional design and advertising, 1957

Agency

Grey Advertising Agency, Inc.

Collection

(1958) Fifty Advertisements of the Year

Credits

Art director: Robert Dolobowsky
Designer: Robert Dolobowsky
Artist: Tom Allen
Process: Letterpress
Typefaces: Baskerville, Baskerville Italic
Compositor: Progressive Typography, Inc. (New York, New York)
Engraver: Collier Photo Engraving Co. (New York, New York)
Client: National Broadcasting Company