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Design Category
Corporate communications design, 1999
Design firm
Broom & Broom (San Francisco, California)
Collection
(2000) AIGA 365: 21
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We were hired to create an annual report that would do much more than just tell E*TRADE’s story—the report had to position the company in a much bigger context and show how it was truly empowering a revolution in financial services. We created a two-part editorial document. The first segment set up the pivotal moments in history that defined acts of individual expressions of freedom. The second segment showed how E*TRADE breaks through the barriers of time, access and geography by giving individuals the tools they need to take control of their own financial destiny.