AIGA Design Archives: “Your New Source of Aluminum

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Design Category

Promotional design and advertising, 1957

Agency

D’Arcy Advertising Company, Inc.

Collection

(1958) Fifty Advertisements of the Year

Credits

Art director: Dean Coyle
Designer: George Giusti
Artist: George Giusti
Photographer: Claud Huston
Process: Letterpress
Typefaces: News Gothic, Copper Plate Gothic, Venus Medium Italic
Compositor: Diamant Typographic Service, Inc. (New York, New York)
Engraver: Knapp Color Plate Co. (New York, New York)
Client: Aluminum Division—Olin Mathieson Chemical Corporation (New York, New York)

“Your New Source of Aluminum—Coming to Life”