AIGA Design Archives

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Design Category
Book design, 1969
Art director
Rosa Delia Vasquez
Collection
(1970) Fifty Books of the Year

Description

The problem was to produce a 64-page book was self-ends printed on coated stock in four colors plus two hits of silver, typeset in a very large assortment of typefaces and to hold the price at $7.95 with a run of 7,500 copies.

Credits
Designer: John W. Cataldo
Author: John W. Cataldo
Size: 10.5 x 10.25 inches
Pages: 60
Quantity printed: edition of 7,500
Price: $7.95
Typeface: Many different faces and sizes
Typesetter: M.J. Baumwell, Typography
Printer: Bijutsu Shuppan-Sha
Printing method: offset
Paper: coated gloss paper
Binding materials: bound in Bijutsu Shuppan-Sha
Binding method: Smythe-sewn, square-backed
Publisher: Reinhold Book Corporation (New York, New York)