AIGA Design Archives: “Color Comes to Life with Rayon”

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Design Category

Promotional design and advertising, 1957

Art director

Tom Heck

Collection

(1958) Fifty Advertisements of the Year

Credits

Agency: McCann-Erickson, Inc.
Photographer: Karen Radkai
Process: Letterpress
Typefaces: Hand lettering, Bodoni Book
Compositor: Milton Zudeck, McCann-Erickson, Inc., Vanderbilt-Jackson, Inc.
Engraver: Condé Nast Engravers, Inc. (New York, New York)
Client: American Rayon Institute