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Design Category
Corporate communications design, 1999
Design firm
Cahan and Associates (San Francisco, California)
Collection
(2000) AIGA 365: 21
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Silicon Valley Bank provides banking services to entrepreneurs and the companies they build. This year, SVB wanted to celebrate entrepreneurs and demonstrate their understanding of the personal sacrifices a person makes to bring their “big idea” to fruition. The design approach for this piece is intended to be very frank and matter-of-fact, while being fresh and somewhat magazine-like, and aesthetic that the Y-generation entrepreneur might appreciate. The brochure was saddle-stitched to give it a feeling of immediacy and intimacy, something you wouldn’t expect from a typical bank.