AIGA Design Archives: “Come to Paris in the Spring”

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Design Category

Promotional design and advertising, 1957

Agency

McCann-Erickson, Inc.

Collection

(1958) Fifty Advertisements of the Year

Credits

Art director: Don Shure
Artist: Jack Potter
Process: Letterpress
Typeface: Modern No. 20
Compositor: Milton Zudeck, McCann-Erickson, Inc.; Advertising Agencies Service Co., Inc. (New York, New York)
Engraver: Knapp Color Plate Co.
Client: Coca-Cola Company (Atlanta, Georgia)