AIGA Design Archives: “Paint improvements by the pot-full!”

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Design Category

Promotional design and advertising, 1957

Agency

McCann-Erickson, Inc.

Collection

(1958) Fifty Advertisements of the Year

Credits

Art director: Daniel W. Keefe
Photographer: Paul Wing
Process: Letterpress
Typefaces: Franklin Gothic Wide, Caledonia
Compositor: Milton Zudeck, McCann-Erickson, Inc., Superior Typography, Inc.
Engraver: The Beck Engraving Company
Client: Esso Standard Oil Co.