AIGA Design Archives: “Helps beaters beat better batter”

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Design Category

Promotional design and advertising, 1957

Agency

McCann-Erickson, Inc.

Collection

(1958) Fifty Advertisements of the Year

Credits

Art directors: Daniel W. Keefe, Franklin Baker
Photographer: Marty Bauman
Process: Letterpress
Typefaces: Franklin Gothic Wide, Caledonia Italic
Compositor: Milton Zudeck, McCann-Erickson, Inc.; Superior Typography, Inc. (New York, New York)
Engraver: The Beck Engraving Company (New York, New York)
Client: Esso Standard Oil Co.