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Design Category
Corporate communications design, 1999
Design firm
Howry Design Associates (San Francisco, California)
Collection
(2000) AIGA 365: 21
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Del Monte needed to update its “canned” food image, and wanted to implement a look that was contemporary and refreshing. Our design goal was to integrate energy, color and movement on each page and be reflective of life in the new century. We wanted the report to have a simple, yet fast-paced feel—as if the reader were watching a video. Because this was Del Monte’s first annual report, the layouts were designed to be flexible. The text was minimal, giving the images a chance to be simple and bold.