This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1999
Design firm
Susanna Barrett (New York, New York)
Collection
(2000) AIGA 365: 21
|
Within a very limited budget, the client needed a poster/invitation to announce the presentation of the fall/winter collection of Schella Kann, an Austrian fashion designer. A simple one-color design solution was printed as a poster as well as folded and inserted into glassine envelopes for the direct-mail invitation. The universal icon of the standard coat hanger was printed on pattern drafting tissue in keeping with the modern appeal of the design of Schella Kann.