This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1999
Design firm
Meyer & Liechty, Inc. (Lyndon, Vermont)
Collection
(2000) AIGA 365: 21
|
With the pressures in today’s work world, family life often takes a back seat to seemingly more urgent matters. An investment calculator seemed an appropriate way to illustrate the returns from quality and quantity time spent with the family. I wanted the piece to be insightful, yet humorous. Ike was the perfect client. Unlike other clients, he spit up on my comps only once. In addition, he granted me a lot of creative liberty, which allowed me to maintain the integrity of the original concept.