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Design Category
Promotional design and advertising, 1999
Design firm
MTV Networks (New York, New York)
Collection
(2000) AIGA 365: 21
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We needed to create dynamic show packaging that would introduce various sports segments during MTV’s annual Sports and Music Festival, and incorporate the 3-D name into the design. We designed an identity that was the logo itself. In this case, the logo took on the shape of a halfpipe. Because we were working with a limited budget, the shooting of the fingerboards was done ourselves.