AIGA Design Archives

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Design Category
Promotional design and advertising, 1999
Design firm
MTV Networks (New York, New York)
Collection
(2000) AIGA 365: 21

Description

We had to recycle footage and work with an existing logo. We approached footage from a different angle perspective—one with more close-ups—and then added layers of transparent color and color in general.

Credits
Creative director: Jeffery Keyton
Graphic designer: Lara Hovanesian
Photographer: Kenneth Willardt
Typeface: Helvetica
Design director: Romy Mann
Executive producer: Christina Norman
Editor consulate: Holle Singer
Producer: Lara Hovanesian
Sound editor: Olivier
Client: MTV