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Design Category
Promotional design and advertising, 1999
Design firm
Pentagram (New York, New York)
Collection
(2000) AIGA 365: 21
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“Light Years” was the theme of the 1999 annual gala held by the Architectural League of New York. The site, a Manhattan warehouse, was transformed for the evening by a variety of dramatic lighting effects. The poster took advantage of the coincidence of the matching number of letters in each word to create a “persistence of vision” effect reminiscent of a photogram. This graphic theme carried over into tickets, invitations and light installations at the actual event.