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Design Category
Promotional design and advertising, 1999
Design firm
Pentagram (New York, New York)
Collection
(2000) AIGA 365: 21
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This publication looks at ways that groups of people use the tools of design to create identity—from ’50s custom-car enthusiasts to Vatican II-era Catholic nuns to ’90s skateboarders. The “Rethinking Design” series was created by Pentagram to demonstrate the beauty of Mohawk’s papers to the design community, while raising issues about what designers do and how they do it. To underline the vernacular character of this edition’s subject matter, Rethinking Design Number Five takes the form of a standard paperback book, complete with a quasi-lurid foil-stamped embossed cover.