This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1999
Design firms
Pompei A.D. LLC (New York, New York), Me Cozza Studio (New York, New York)
Collection
(2000) AIGA 365: 21
|
The client wanted to solicit the involvement of emerging artists and designers in a new hybrid format of exhibition and retail presentation of their work and of Levi’s Vintage Clothing . The solution was to create images and text that were simple and straightforward and had a sense of humor. The result was a booklet with poster-like pages that is memorable yet doesn’t require a lot of close attention. The title of the show was carried through for the neighborhood map guide, street posters, advertising and PR campaign that followed.