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Design Category
Promotional design and advertising, 1999
Design firm
@radicalmedia (New York, New York)
Collection
(2000) AIGA 365: 21
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Instead of giving clients a gift for the holidays, we asked them to give clothing to those who are truly in need. In a global effort, each of our offices—New York, Los Angeles, London, Paris and Sydney—coordinated pickup and delivery of all the donations to chosen charities. Most clients, however, chose to keep their holiday laundry bags and to send their donations in plain bags and boxes. The bag’s color is reminiscent of life-savers, traffic cones and safety vests, and holds up to 35 pounds of clothing.