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Design Category
Corporate communications design, 1999
Design firm
SamataMason, Inc. (Dundee, Illinois)
Collection
(2000) AIGA 365: 21
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By showing evolution in every aspect of the Tupperware Corporation—from product design and selection to sales force and distribution—I was able to show that the company is up to date. I decided to use the bright colors that are seen in Tupperware products and translucent paper to represent their look and feel.