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Design Category
Corporate communications design, 1999
Design firm
SamataMason, Inc. (Dundee, Illinois)
Collection
(2000) AIGA 365: 21
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We wanted to effectively communicate NCR’s ongoing business strategy while at the same time reporting on the company’s prior year. Building on the corporate idea of transforming transactions into relationships, our idea was to show how NCR helps its customers discover millions of markets of one, rather than one market of millions by focusing on the “one” moment a single transaction is made.