AIGA Design Archives

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Design Category
Brand and identity systems design, 1999
Design firm
Templin Brink Design (San Francisco, California)
Collection
(2000) AIGA 365: 21

Description

Although Kelham MacLean is a start-up winery, we wanted its label to reflect the quality of the handcrafted wines they produce. We used classic, elegant typography and combined it with a signature-like lettering of the name to speak to the partnership between the two parties. The label has a faded edge, is letterpressed and has a lasercut pin perf to give it rich tactile detail. All the materials from the glass to the cap to the label are understated and simple.

Credits
Creative director: Gaby Brink
Calligrapher: Elvis Swift
Typefaces: Bodoni, Trade Gothic, Clarendon
Trim size: 8 1/2 x 11 inches
Printer: Digital Engraving
Fabrication: Colorbar
Client: Kelham MacLean Winery