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Design Category
Package design, 1999
Design firm
The Verve Group (New York, New York)
Collection
(2000) AIGA 365: 21
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We needed to figure out how to create innovative and economical packaging on a very low budget. We chose to create a new package that had never been done before. We printed and embossed to simulate wood effect, and printed direct to plate in order to save on film costs.