This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Brand and identity systems design, 1999
Design firm
marchFIRST (San Francisco, California)
Collection
(2000) AIGA 365: 21
|
Apple approached marchFIRST (formally CKS) and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple secured a prominent space on the street level by repurposing a secluded storage area and exchange counter. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple manner blending genius banners with related items like a corporate manifesto, product packaging and the new rendered logo.