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Design Category
Promotional design and advertising, 1999
Design firm
Michael Vanderbyl Design (San Francisco, California)
Collection
(2000) AIGA 365: 21
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The design challenge for the California College of Arts & Crafts catalogue was to show the college in its best light to prospective students, highlight the individual departments and to provide an experience of the school, curriculum and people. The approach was to talk about the school in a bold way by utilizing the insight of graduates and professors and presenting the students’ voices and points of view through portraits and handwritten statements.