AIGA Design Archives

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Design Category
Book design, 2000
Art director
Michael J. Walsh Jr.
Collection
(2001) 50 Books/50 Covers of 2000

Description

The design solution for Leonardo da Vinci was straightforward, except for the question of whether or not to put type on the front. Some people felt that the image was more striking and mysterious without type; others felt that it was necessary to have the title on the front because the image, while highly provocative, would not readily say “Leonardo.” I decided to add the title discreetly at the bottom. I like the way the type colors work with the image.

Credits
Designers: Judith Michael, Ergonarte
Production coordinator: Keri Smith
Trim size: 11 x 13 inches
Pages: 384
Quantity printed: 10,000
Compositor: Tina Thompson
Typeface: Simoncini Garamond
Jacket printer: Motta
Author: Pietro Marani
Publishers: Harry N. Abrams, Inc., Federico Motta Editore S.p.A